case studies

Explore a selection of our digital projects using a variety of different techniques to deliver important medical content…

  • COVID-19 WEBINAR

    A virtual webinar collaboration between several medical organisations bringing leading physicians together from China and the UK

    Read more...
  • INTEGRATED CAMPAIGN

    A multi-channel campaign to educate on lesion failure in PCI patients including case in a box, white papers and a webinar

    Read more...
  • PARALLAX PODCAST

    A remotely recorded and produced podcast featuring reviews and debates between legendary cardiologists

    Read more...
  • VIRTUAL SYMPOSIUM

    A virtual debate featuring 12 opinion leaders from ten cities including multiple slide presentations

    Read more...
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COVID-19 WEBINAR

This webinar was developed by a collaboration between Boston Scientific, the British Cardiovascular Intervention Society (BCIS) and supported by Millbrook Medical Conferences and Radcliffe Cardiology. It brings together leading physicians from China and the UK with the aim to share knowledge, experience and learnings of the COVID-19 pandemic, including in-depth discussion regarding its characteristics, and management for its prevention and control.

Learning objectives

  • Understand the approaches taken for infection management in China.
  • Compare and contrast strategies for management in both the wider population and in a clinical setting.
  • To enhance knowledge of treatment strategies and options available.

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INTEGRATED CAMPAIGN

Philips Healthcare had an educational objective to target lesion failure in PCI in patients with coronary heart disease, to showcase real world examples and how their portfolio of products improved clinical outcomes in this therapy area.

Radcliffe worked with faculty chosen by Philips to film 2 cases in a box with a white paper and a live webinar to educate healthcare professionals on this topic. See below;

The campaign ran for 6 months where it received 2,500+ engaged learners over this period. The content was hosted on www.radcliffecardiology.com and www.ICRjournal.com. The marketing campaign also consisted of email and social media promotion.

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PARALLAX PODCAST

Radcliffe Cardiology have teamed up with Dr Ankur Kalra, (Interventional Cardiologist, Cleveland Clinic, Cleveland, OH) to produce a regular Podcast, Parallax. It features conversations with legendary cardiologists, critical reviews of key congresses and late-breaking trials, and concise summaries of the best US Cardiology Review articles (we call them #AudioArticles).

Recorded and edited remotely, it can include conversations between physicians from all over the Globe. We can also add in commentary and soundbites from our virtual editing studio as well as produce live video recordings for special episodes.

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VIRTUAL SYMPOSIUM

We were approached by a client to deliver a two-hour symposium, to inform an international audience of the challenges of cardiac rhythm management against the backdrop of COVID-19. This intricate live streamed programme set the challenge of bringing together 12 opinion leaders from ten cities across eight countries in the Asia-Pacific region, and comprised a multitude of slide presentations, peer-to-peer Q&As, and larger multi-faculty panel discussions.

The result was an engaging, dynamic and visually rich two hours of learning – with over 1000 live attendees driven by a comprehensive email and social media marketing campaign, followed by the publication of an on-demand version to ensure its enduring value as an educational resource.

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